ROOFTOP banter

INSPIRING SOCIAL VIDEO FROM SOUR

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Jesse

Date: 

September 24th, 2010 /// Inspiration

What a great example of what social media is all about… connecting people that couldn’t really be together any other way.

I think it’s beautiful and inspiring. And it’s a catchy song to top it off.

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The Antisocial Media Strategy

Posted By: 

Brandi Hensler

Date: 

September 15th, 2010 /// Inspiration

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Piperlime: Bitchy or Brilliant?

Posted By: 

Brandi Hensler

Date: 

August 31st, 2010 /// Marketing Trends

Piperlime’s “Let’s Get Dressed” campaign is creating a lot of buzz. The campaign encourages women to get dressed up and say “no” to sweats & sneakers & such.

The buzz isn’t surrounding the print portion of the campaign so much as the social media. To be specific, some people are a bit salty about their Status Updates. Not like Piperlime didn’t see this coming, with posts such as, “Every time you wear sweatpants in public, a single guy leaves New York.” Is it worth potentially losing fans who consider this language “snotty?”

I vote yes. Personally, I applaud Piperlime for taking a risk, and Butler, Shine, Stern & Partners for selling in the campaign. It’s edgy and appropriate, and the audience they are targeting appreciates it. The potential for pissing off a few people is offset by the opportunity to gain brand advocacy among many others who identify with their position. Talk about searching out qualified candidates. They gained me, for one. As for the haters… I think this falls under the “no press is bad press”  category. Touché, salesman.

Here’s the AdAge article and Piperlime’s FB page.

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Is Facebook Places Good for Foursquare?

Posted By: 

Brandi Hensler

Date: 

August 25th, 2010 /// Marketing Trends

The talk about town is that Foursquare doesn’t stand a chance against Facebook Places. An interesting article from ClickZ says otherwise.

The short version: The article suggests that the launch of Facebook Places (at least in the short run) actually benefits Foursquare by calling attention to geo-social activity. Foursquare said that they had their biggest day ever the same day Places launched on FB, and that people will be drawn to them because of their offerings on top of check-ins.

Foursquare fans, what do you think?

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…you’re livin’ in the past, it’s a user generation

Posted By: 

Brandi Hensler

Date: 

September 18th, 2009 /// Marketing Trends

We’ve all heard the claims that with social media, the possibilities are endless. Okay, here’s the pickle: I want to make a monster movie, but am sans resources. Can I use social media to get talented writers and filmmakers to give me content for a feature-length film?

Enter our friends from last year’s SXSW awards, the creators of LostZombies.com. These 3 East Bay residents started a zombie-themed social network with the goal of creating the world’s first community generated feature-length zombie documentary. Users submit videos and photos based on loose guidelines, with the best content compiled to complete the film. And with their zombie culture sweeping the nation, the guys are well on their way to success. There’s been close to 1,000 videos, over 100 blog posts, and over 7,000 photos submitted to date. Check out some of the user-generated content on their People’s Choice Award-winning site.

What makes this so successful when Fortune 500s can’t get people to fill out a survey? It’s a two-way street. Hopeful filmmakers get a chance to break into the business with their work featured in the film, and the people get zombies. Zombies, dude.

Lost Zombies in Prague

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