NOV
10
2009
Confetti: Party Decor Transforms Into Mystical Marketing Messages
- Posted By:
- Tom Keathley
- Date:
- November 10th, 2009 /// Marketing Trends
We all know that breaking through clutter is a classic challenge for marketers, particularly with the ever-increasing bombardment of messages hurled at consumers. We believe the key is to offer up unexpected fun to entice engagement.
One of our favorite tactics is a marketing wonder that’s smaller than a business card. Confetti is the word we’ve coined as its name. On the surface, Confetti is a pretty little card with interesting visuals and a website URL. Like traditional confetti, it looks great when it’s spread around an environment as party décor. Unlike its festive counterpart, you can use Confetti to make people believe fate is calling.
Picture this: You sit down at your favorite restaurant and find a pocket-sized message on the table. Suddenly, you have the feeling that it was put there just for you. Almost like fate is talking to you. You put it in your pocket or purse, only to rediscover it later. Yet again, your interest is piqued, and you feel compelled to hop online to unravel the mystery.
That’s the beauty of Confetti. You can spread it around town in small doses or drop it from a helicopter (okay, don’t litter!) – restaurants, the library, and the gym – anywhere that’s appropriate. And it’s a little intriguing treasure that’s impossible to resist.
Proof positive of the power of Confetti.
OCT
09
2009
Blast through white noise with creative environmental
- Posted By:
- Renee Arwood
- Date:
- October 9th, 2009 /// Inspiration
Billboards. Commercials. Magazine ads. Posters. Junk mail. Pop-ups. Product placement. On a given day, most Americans are exposed to about 3,000 different commercial messages. We all know that the days of three TV channels and undivided attention are long gone. If you don’t say something worth hearing, no one will listen. It’s not about forcing attention – it’s about earning it.
We’re always working toward new ways to break through the clutter, create intrigue, and get people to stop and think. With a little creative thinking, you can command attention without being obnoxious. One of our favorite strategies is to create unexpected entertainment through non-traditional messaging. Here are a few of our favorite non-traditional tactics.
SEP
10
2009
Social Media: Creative Content Keeps Them Coming Back
- Posted By:
- Tom Keathley
- Date:
- September 10th, 2009 /// Marketing Trends
For years, we’ve been talking to clients about building websites that encourage people to come back time and again. Now, the conversation has evolved to discuss how to accomplish this goal via social media sites like Facebook and Twitter.
How do you build a following and keep people tuned-in for the long haul?
For one local company, we developed a citywide scavenger hunt for a new product launch. Scavenger hunt clues have been released exclusively via Facebook and Twitter. By merging guerilla tactics into the social media landscape, we’ve given followers exclusive access to fun. And, everyone wants to feel like they’re “in the know” about something that the general public is not.
This social media campaign began by creating brand-appropriate pages and a content development strategy to keep things fresh. We can’t share all of our secrets, but we also helped this company land hundreds of followers in under a week.
Awesome creative ideas drive the word-of-mouth that will keep more people coming to these pages. Continually posting relevant, intriguing content will keep them coming back for more.