JAN
28
2010
Apple’s iPad Revolutionizes Agency Lexicon
- Posted By:
- Julie Jones
- Date:
- January 28th, 2010 /// Keathley Take Fives
The iPad is here. Pretty cool.
http://www.apple.com/ipad/
Zachary L.
Director of Interactive Media
________________________________________________________________
All over Twitter it is getting #Fail…
Jennifer Grabiec
Media Director
_______________________________________________________________
Maybe this is why:
http://www.theonion.com/content/news_briefs/frantic_steve_jobs_stays_up
Jackie Bebenroth
Associate Creative Director
________________________________________________________________
I’ve been hearing: fail. It’s cool, but it doesn’t do anything novel. Of course, I don’t know for myself, this is what I’ve been hearing. It does operate as a book reader (like Kindle). I was just saying the other day I wouldn’t buy a Kindle cuz its a uni-tasker. This iPad isn’t. Seems like something cool that Apple will probably evolve quickly to be more exciting.
P.S. It does kind of look like one of the giant calculators or remote controls for old people with bad sight. Like a giant iPhone.
Julie Jones
Copywriter
________________________________________________________________
People are always quick to judge a product that’s been rumored for as long as this one has been. They are making assumptions based on what they think it should do that it doesn’t, but are missing out on the bigger picture of what it CAN do that other products out there cannot. This shouldn’t be looked in terms of it being a consumer product that is perfect for every market, at least not at first. I see huge potential when it comes to schools and education. The deals that Apple has already struck with publishers like McGraw-Hill make me think this will revolutionize the textbook market. That’s a huge multi-billion dollar industry that is now in reach for Apple. Give it a few years, I think you’ll see a lot of students carrying these around instead of a backpack full of books. Even if that’s as far as this product goes, Apple is positioned to make a LOT of money off of this product. It’s all about the $ made off the downloads. Cha-Ching.
Zachary L.
Director of Interactive Media
________________________________________________________________
It’s so perfect for my fam cause: Susan needs a computer just like it for home and class, my son is now totally addicted to my iPhone and macbookPro so this would keep him busy for hours on long trips, + this thing is a perfect sized movie player.
btw people are still saying “fail”? : )
Doug Herberich
Art Director
________________________________________________________________
Zach – Are you getting paid for this endorsement?
Doug – Yes, “fail” is still a word commonly used. Failblog.org?
P.S. I don’t have any opinion about this thing, cuz I haven’t used it. I just heard through the media that it wasn’t being well-received. Not surprised there are haters, there always are.
Julie Jones
Copywriter
________________________________________________________________
Kind of. I have stock in Apple 
Zachary L.
Director of Interactive Media
________________________________________________________________
My vote is for “fail/epic fail,” “jumped the shark,” and “that’s what she said” to stay pre-2010… and geez I’m starting to hear late-80’s “burn” a bunch as well… don’t ruin the memories.
Doug Herberich
Art Director
________________________________________________________________
Doug – It kind of seems like you fail cuz you jumped the shark when you started hatin’ on that’s what she said. Burn.
Julie Jones
Copywriter
________________________________________________________________
Whammy. Zing. Oh no you didn’t. Balls to the walls. Right on. Boo-ya. Oh Snap.
Zachary L.
Director of Interactive Media
________________________________________________________________
Whatever, who let the dogs out, talk to the hand, it’s all good, don’t go there, it is what it is, word, (blank).com, your mother
Doug Herberich
Art Director
________________________________________________________________
Jules – Don’t be such a playa’ hata’. Doug’s bad to the bone.
Zachary L.
Director of Interactive Media
________________________________________________________________
Zach – u my dog
Doug Herberich
Art Director
________________________________________________________________
Genius blog entry
Doug Herberich
Art Director
________________________________________________________________
Logging it all right now.
Julie Jones
Copywriter
________________________________________________________________
DEC
28
2009
The Copy D. Word of the Week
- Posted By:
- Copy D
- Date:
- December 28th, 2009 /// Copy D. Word of the Week
skul⋅dug⋅ger⋅y [skuhl-duhg-uh-ree]
–n. plural -ger⋅ies.
1. an instance of dishonest or deceitful behavior; trick.
I knew there was some skullduggery afoot when I noticed my chair was on the ceiling.
DEC
24
2009
The team at Keathley has been very nice throughout all of 2009. So good, in fact, that we kind of deserve to have all of our professional dreams come true. We promise not to be naughty for all of 2010. Well, most of it.
We present the following list for your consideration.
Yours truly,
Team Keathley
Julie & Brandi – Copy D.
The best Christmas present ever would be for the copy department to be able to brainstorm cool concepts for awesome projects (viral videos, sweet applications, songs, etc.) all day long. It would also be cool to do that in a lush copy department environment outfitted with the following:
- An assistant who would provide food and drink of any kind, at any time
- Comfy, overstuffed lounge chairs
- Hammocks for recharging
- A pool table, Wii and a huge TV (foosball for Brandi too)
- New laptops & 3Gs’s
- A media library that always has the video, book or magazine for the job
- Luke Sullivan
- A dog named sprocket that talks
- A magic “Yes” button to be used once a year (for each of us) on any concept we want
- A life-sized Zen garden sand box with a golden rake
- A saltwater fish tank large enough to snorkel in
Jesse
A stocking full of filled out time sheets and a box of extended timelines.
Zach
Every interactive department shares their love for one type of present: Gadgets. Lots of them. Digital this. Electronic that. If it requires electricity we like it. An endless supply of gadgets to play with would be super-sweet.
Jackie
Consolidate my three job titles into one super-sweet mega-title.
Jenn
- The greatest best planner/buyer EVER
- Ability to attend the hottest seminars in 2010
- Auto-fill time sheets
- Enough time in the day to accommodate all the invites received by our great media partners
- The opportunity to create and execute the GREATEST media plan in the history of my career that is featured on the cover of Adweek.
- Plan and execute an event that blows everything prior out of the water.
- A big fat raise!
Sara
- Land a certain client in Chicago and I get to work in the satellite office
- A hot new all business suit
- Project Plant-a-Bulb plants itself as a raging success story
Becki
To land a client that was in charge of every fashion week event internationally and be assigned the account to coordinate. This would, of course, involve me meeting every celebrity I’ve ever wanted to meet in order to reserve them seats at the hottest upcoming shows, help cast models, and include all the outrageous free gift bags and giveaways to keep for takeaways! Last but not least, this would require me to travel to at LEAST France, Italy, Greece, England and the Caribbean for pre-event visits and research!
Ralph
My wish is to be recognized on the cover of Time Magazine as 2010’s most Influential Person, being seen as the leading communicator, humanitarian and philanthropist, as well as the wealthiest man in America.
Time will write a 7,000-word piece on my rise to fame from Director of PR at a small advertising and PR agency in America’s gritty, blue collar Midwest to socialite and friend of all to our nation’s needy and poverty stricken.
As 2010’s Most Influential Person, I will be appointed Secretary of Humanitarian Aid to the United States, as well as liaison to foreign countries, including Rwanda, Sudan, Cambodia and many others.
In the end, many of the world’s leaders, including President Obama and several members of the U.N. will call for me to be presented the Nobel Prize as a result of my selfless work.
DEC
21
2009
The Copy D. Word of the Week
- Posted By:
- Copy D
- Date:
- December 21st, 2009 /// Copy D. Word of the Week
tar⋅ra⋅did⋅dle [tar-uh-did-l]
–n.
1. a petty falsehood; a fib.
I don’t know what you’re so mad about, I just told a tiny tarradiddle.
You told my niece you had a unicorn farm so that she would choose you as her favorite!
DEC
14
2009
The Copy D. Word of the Week
- Posted By:
- Copy D
- Date:
- December 14th, 2009 /// Copy D. Word of the Week
scha⋅den⋅freu⋅de [shahd-n-froi-duh]
–n.
1. satisfaction or pleasure felt at someone else’s misfortune.
An inescapable sense of schadenfreude enveloped him as he witnessed the dog steal his brother’s burrito.
DEC
07
2009
The Copy D. Word of the Week
- Posted By:
- Copy D
- Date:
- December 7th, 2009 /// Copy D. Word of the Week
flib⋅ber⋅ti⋅gib⋅bet [flib-er-tee-jib-it]
-n.
1. a silly, chattering or flighty person.
If this flibbertigibbet next to me doesn’t shut up for two seconds, I might tear my own eyes out and plug my ears with them.
I can hear you, you know.
Oh really? I didn’t know you could do anything but talk.
NOV
30
2009
The Copy D. Word of the Week
- Posted By:
- Copy D
- Date:
- November 30th, 2009 /// Copy D. Word of the Week
ker·fuf·fle [kər-ˈfə-fəl]
-n.
1. a disorderly outburst or tumult, commotion.
What’s all this kerfuffle?
Someone’s claiming they saw a leprechaun.
In Alabama? Who would have thought?
NOV
23
2009
The Copy D. Word of the Week
- Posted By:
- Copy D
- Date:
- November 23rd, 2009 /// Copy D. Word of the Week
pon⋅tif⋅i⋅cate [pon-tif-i-keyt]
-v.
1. to speak or express opinions in a pompous or dogmatic manner.
We can pontificate about this all day, but we’ll never know who’d win a battle between Gandalf and Dumbledore.
Dude. Gandalf is a Maia spirit – he’s immortal.
Yeah, but Dumbledore has a phoenix.
Footnote: Curious about this argument? So were we. Check out what we found: http://bit.ly/3Ro7hk
NOV
20
2009
The Copy D. Word of the Week
- Posted By:
- Copy D
- Date:
- November 20th, 2009 /// Copy D. Word of the Week
The average American knows between 12,000 – 20,000 words. As copywriters, we understand and respect the power of words. The right combination can influence emotions, intrigue intellect, and even change lives. And some of them are just plain fun to say.
We want the world to see the wonder of words through our eyes. To this purpose, the Copy D. presents Word of the Week. Slip it into a few sentences over the next seven days. Revel in the reactions you receive. Soak up the expressions of entertainment, appreciation and awe that will undoubtedly result. When you encounter a blank stare, feel free to choose between enlightening your audience or exiting through your cloud of linguistic superiority. Bask in the glory of your new-found power. And come back next week for another fix.
clish⋅ma⋅cla⋅ver [klish-muh-kley-ver, kleesh-]
—n. Scot.
1. gossip; idle or foolish talk.
No one cares who got kicked off the Tool Academy last night; cut the clishmaclaver and get back to work.