SEP
10
2009
Social Media: Creative Content Keeps Them Coming Back
- Posted By:
- Tom Keathley
- Date:
- September 10th, 2009 /// Marketing Trends
For years, we’ve been talking to clients about building websites that encourage people to come back time and again. Now, the conversation has evolved to discuss how to accomplish this goal via social media sites like Facebook and Twitter.
How do you build a following and keep people tuned-in for the long haul?
For one local company, we developed a citywide scavenger hunt for a new product launch. Scavenger hunt clues have been released exclusively via Facebook and Twitter. By merging guerilla tactics into the social media landscape, we’ve given followers exclusive access to fun. And, everyone wants to feel like they’re “in the know” about something that the general public is not.
This social media campaign began by creating brand-appropriate pages and a content development strategy to keep things fresh. We can’t share all of our secrets, but we also helped this company land hundreds of followers in under a week.
Awesome creative ideas drive the word-of-mouth that will keep more people coming to these pages. Continually posting relevant, intriguing content will keep them coming back for more.