ROOFTOP banter

Will The Greatest Movie Ever Sold Sell Us Out?

Posted By: 

Brandi Hensler

Date: 

March 31st, 2011 /// Industry Insight, Inspiration, Marketing Trends, Uncategorized

“So what I want to do is make a film about product placement, marketing and advertising where the entire film is funded by product placement, marketing and advertising.”

From Morgan Spurlock, the director of Super Size Me, comes a documentary that plans to reveal all the dirty details of the true world of advertising. I would guess that many in our industry are responding with a deep sigh or an “uh oh.” People are going to see who we really are. What we really do to make them want what we have. All with complete transparency.

This girl? Not worried. Excited, actually.

Advertisers today aren’t necessarily the same malicious manipulators that I grew up hearing ranked right next to lawyers on the Scale of Evilness. Today, if you’re smart, you know better.

The gap between social media and PR is closing everyday. Information sharing is increasing exponentially. Consumers trust word-of-mouth 60% more than traditional advertising. With all this, brands are being forced to be more transparent and honest… or else (cue the Nestle palm oil push back).

There’s no hiding who you really are anymore, and I don’t have a problem with that. It’s only pushing us all to do what the best of the industry have done all along – find the truth about your product and communicate it to those who will take interest. Work harder. Be more creative. This documentary may be perfect inspiration to take it even further.

In any case, the film and related aftermath promise to be wildly entertaining. So stock up on name-brand munchies and update your Fandango app. This is an extravaganza we won’t want to miss.

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Blast through white noise with creative environmental

Posted By: 

Renee Arwood

Date: 

October 9th, 2009 /// Inspiration

Billboards. Commercials. Magazine ads. Posters. Junk mail. Pop-ups. Product placement. On a given day, most Americans are exposed to about 3,000 different commercial messages. We all know that the days of three TV channels and undivided attention are long gone. If you don’t say something worth hearing, no one will listen. It’s not about forcing attention – it’s about earning it.

We’re always working toward new ways to break through the clutter, create intrigue, and get people to stop and think. With a little creative thinking, you can command attention without being obnoxious. One of our favorite strategies is to create unexpected entertainment through non-traditional messaging. Here are a few of our favorite non-traditional tactics.

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Finding Inspiration With Your Head in the Clouds

Posted By: 

Julie Jones

Date: 

August 25th, 2009 /// Inspiration

Apparently I’m not the only one with my head in the clouds. Check out the 30 Creepiest Clouds on Earth, including faces, animals and weird images.


Make sure to send us cool images you catch in the clouds! Email your pictures to cloudy@keathleyad.com, and we’ll post them on our blog for the world to see.

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