OCT
09
2009
Blast through white noise with creative environmental
- Posted By:
- Renee Arwood
- Date:
- October 9th, 2009 /// Inspiration
Billboards. Commercials. Magazine ads. Posters. Junk mail. Pop-ups. Product placement. On a given day, most Americans are exposed to about 3,000 different commercial messages. We all know that the days of three TV channels and undivided attention are long gone. If you don’t say something worth hearing, no one will listen. It’s not about forcing attention – it’s about earning it.
We’re always working toward new ways to break through the clutter, create intrigue, and get people to stop and think. With a little creative thinking, you can command attention without being obnoxious. One of our favorite strategies is to create unexpected entertainment through non-traditional messaging. Here are a few of our favorite non-traditional tactics.
AUG
25
2009
Finding Inspiration With Your Head in the Clouds
- Posted By:
- Julie Jones
- Date:
- August 25th, 2009 /// Inspiration
Apparently I’m not the only one with my head in the clouds. Check out the 30 Creepiest Clouds on Earth, including faces, animals and weird images.
Make sure to send us cool images you catch in the clouds! Email your pictures to cloudy@keathleyad.com, and we’ll post them on our blog for the world to see.