Posts Tagged ‘Culture’

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First came Planking, then Owling and now… Blimping?

Unusual trends are creating quite the Internet buzz. Facebook pages, blogs and even news teams are reporting and celebritizing fads such as planking, owling, the lesser known lamping, koalaing, the list goes on. For those of you unfamiliar with the acts, here’s a glimpse:

Planking:

Owling:


We can’t help but wonder, what’s next? Branching, crabbing, bananaing? Here at Keathley, we want to put Akron, OH on the map with its own personal trend. Introducing: Blimping.

Bringing the heart of Akron to life, this act requires some acquired skills. First, take a deep breath and puff out your cheeks as large as possible. A second breath may be required.

Now, mindlessly pretend to float around in public places allowing the occasional soft collision into innocent bystanders. Then float away.



Help us blow out the Blimping phenomenon! Visit our Facebook page and post your own Blimping pics – or show us your own new trend.

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Weapons of Mass Creation Fest is Locked & Loaded

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Looking forward to this year’s WMC Fest next month in Cleveland. After a long grey winter, it should be just the thing to help fuel a creative and productive summer.

Learn more and get tickets here. Hope to see you there.

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The Executive Creative Director: What the hell do you do all day?

I’ve heard this question quite a few times over the years. Sometimes it’s because someone is curious about what my job entails, and sometimes it’s because, to the untrained eye, our office environment seems too good to be true. Recently, I thought that maybe I should keep track of what a week as executive creative director of Keathley Advertising looks like. So, that’s what I did one particularly busy week last fall.

A Week in the Life of an Executive Creative Director

Sunday
Relaxed at home while reviewing artwork that needs creative direction and approvals while I’m traveling Monday morning. Basically, work left over from Friday afternoon. Some may call it procrastination, but I call it strategic planning for a focused state of attention, because “focused” is not a typical Friday-afternoon mindset.

It’s 3:39pm. Packed my luggage in 9 minutes. Took a little longer than normal, because this trip requires two stops before heading back to Cleveland.

6:00pm flight to Las Vegas. Could be going to worse places, but there will be little time for fun. We have a PR event to throw for 60 members of the press on Tuesday, as well as multiple meetings at the second biggest trade show in the world.

Monday
Woke up at 7:00am to my phone beeping. It’s 10:00am back home. I work from my room for a while. Early morning emails. Phone calls creative directing a pitch for a new client due on Thursday. Conference with my associate creative director discussing a photo shoot she’s covering while I’m out of town.

Breakfast with the client at 9:00am. Then pre-event planning with the Hard Rock to art direct the stage and venue set-up.

Met with our account exec and event planner in the afternoon to go over final details and trade show logistics.

Dinner with the client. Played some cards before going to bed. Not a bad day.

Tuesday
Spent the entire day working from my iPhone and paying attention to the details of a client and her business. My mobile devices make it nice to be able to manage an ad agency, as well as view and provide feedback on projects day and night from any location.

Wednesday
Met with a new business prospect for breakfast. Sounds like Keathley’s ability to grow his business is a perfect fit for his marketing aspirations. I promise him a discovery process and strategy in two weeks.

PR event went off without a hitch. Spent a lot of the day making decisions that sometimes seem silly, but all the details are integral to building the brand at every artistic and strategic opportunity.

Celebrated with the staff and clients over a late sushi dinner. Yum.

Thursday
Flew directly to Chicago at 8:00am. New business meeting. Three meetings with potential partners. Meeting with our web team about the final stages of a groundbreaking site. Straight to a commercial pre-pro for one of our biggest clients. Already feels like a full day.

Met my associate creative director and our senior creative writer. We planned out the shoot over dinner and drinks. I’m very comfortable with our team and the spokesperson that we’ve developed. I’m sure it will go smoothly. I drag myself to bed preparing for an even longer day tomorrow.

Friday
16-hour shoot. Location was very upscale and allowed us a breathtaking view and easily designed sets. My day was filled with creative decisions and creative direction that empowers others to run the show. It was a great shoot and we got tons done. Client was thrilled at how much we accomplished.

Saturday
Flying home this morning. Reviewed footage in the airport while waiting for a delay. Then reflected on the week while grabbing a coffee before boarding. It was a busy one. Most of my weeks actually include two days like this, and three filled with helping clients solve their business objectives and keeping the creative atmosphere in our studio at world-class levels. That requires a creative cocktail, and it’s a tricky dance. It consists of one part empowering creative direction, one part landing large brand strategies, one part of fun diversions from work, and one part not worrying what everyone does all day.

 

 

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Apple’s iPad Revolutionizes Agency Lexicon

The iPad is here. Pretty cool.

http://www.apple.com/ipad/

Zachary L.
Director of Interactive Media
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All over Twitter it is getting #Fail…

Jennifer Grabiec
Media Director
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Maybe this is why:

http://www.theonion.com/content/news_briefs/frantic_steve_jobs_stays_up

Jackie Bebenroth
Associate Creative Director

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I’ve been hearing: fail. It’s cool, but it doesn’t do anything novel. Of course, I don’t know for myself, this is what I’ve been hearing. It does operate as a book reader (like Kindle). I was just saying the other day I wouldn’t buy a Kindle cuz its a uni-tasker. This iPad isn’t. Seems like something cool that Apple will probably evolve quickly to be more exciting.

P.S. It does kind of look like one of the giant calculators or remote controls for old people with bad sight. Like a giant iPhone.

Julie Jones
Copywriter

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People are always quick to judge a product that’s been rumored for as long as this one has been. They are making assumptions based on what they think it should do that it doesn’t, but are missing out on the bigger picture of what it CAN do that other products out there cannot. This shouldn’t be looked in terms of it being a consumer product that is perfect for every market, at least not at first.  I see huge potential when it comes to schools and education. The deals that Apple has already struck with publishers like McGraw-Hill make me think this will revolutionize the textbook market. That’s a huge multi-billion dollar industry that is now in reach for Apple. Give it a few years, I think you’ll see a lot of students carrying these around instead of a backpack full of books. Even if that’s as far as this product goes, Apple is positioned to make a LOT of money off of this product. It’s all about the $ made off the downloads. Cha-Ching.

Zachary L.
Director of Interactive Media

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It’s so perfect for my fam cause: Susan needs a computer just like it for home and class, my son is now totally addicted to my iPhone and macbookPro so this would keep him busy for hours on long trips, + this thing is a perfect sized movie player.

btw people are still saying “fail”? : )

Doug Herberich
Art Director

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Zach – Are you getting paid for this endorsement?
Doug – Yes, “fail” is still a word commonly used. Failblog.org?

P.S. I don’t have any opinion about this thing, cuz I haven’t used it. I just heard through the media that it wasn’t being well-received. Not surprised there are haters, there always are.

Julie Jones
Copywriter

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Kind of.  I have stock in Apple :)

Zachary L.
Director of Interactive Media

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My vote is for “fail/epic fail,” “jumped the shark,” and “that’s what she said” to stay pre-2010… and geez I’m starting to hear late-80′s “burn” a bunch as well… don’t ruin the memories.

Doug Herberich
Art Director

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Doug – It kind of seems like you fail cuz you jumped the shark when you started hatin’ on that’s what she said. Burn.

Julie Jones
Copywriter

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Whammy. Zing. Oh no you didn’t. Balls to the walls. Right on. Boo-ya. Oh Snap.

Zachary L.
Director of Interactive Media

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Whatever, who let the dogs out, talk to the hand,  it’s all good, don’t go there, it is what it is, word, (blank).com,  your mother

Doug Herberich
Art Director

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Jules – Don’t be such a playa’ hata’.  Doug’s bad to the bone.

Zachary L.
Director of Interactive Media

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Zach – u my dog

Doug Herberich
Art Director

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Genius blog entry

Doug Herberich
Art Director

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Logging it all right now.

Julie Jones
Copywriter

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spyware for cell phones

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How shenanigans can make you millions

Freestyle writing. Yoga. Radiohead. Creatives use many methods to get (and stay) inspired. An inspired and practiced mind is much more prone to moments of creative genius.

People may be born creative, but in order to harness creativity, it needs to be exercised. Creativity is not a bike. You can’t jump on it after years without practice. You’ll probably crash, and definitely won’t land a 720 bar spin.

Advertising agencies know this. Smart ones encourage behavior that inspires creativity because creativity impacts their bottom lines. The question is: Would this mode of thinking benefit other businesses that may view these behaviors as a waste of company time? Maybe the answer is no. Then again… more industries than advertising rely on ideas.

Creativity-inspiring activities aren’t necessarily time consuming.  A break from intense thinking for some short-lived fun has substantial positive results. Redirecting attention for a moment of entertainment and creative release refreshes creative mojo. We bet modern psychology can back this up. And we’ve known it to solve problems on many occasions.

In the names of all those whose work benefits from a 5-minute Fun-Time Refresh, we’ve decided to compile a collection of examples. We’ll call it the “Keathley Take Fives.” Keep an eye out for additions. Here’s one to get you started.

Situation: This Keathley Take Five manifested itself in the form of an email chain. Becki Cooper, Account Coordinator, had to stay home one morning for a kitchen appliance repair. She sent the following email to inform the staff of the situation:

Dishwasher guy said he will be here at 11. Probably be in around 12-12:15. Feel free to email me w anything.

Becki Cooper
Public Relations Coordinator
Keathley Advertising

As any levelheaded colleagues would respond, the staff took the last line of the email quite literally. The following is a glimpse at some of the responses.

Hey Becki:

Hate to bother you, but I have a pressing question I wanted to ask.  Typically, people don’t read labels properly and shampoo their hair incorrectly.

I’m sure you know this, but it says to “Lather. Rinse. AND Repeat.”  I know a lot of people don’t Repeat and only Lather and Rinse once.  This is a shame.  I just wanted to see if you were aware of this situation and were taking steps to assure that you are indeed Repeating as the label implies.

I just don’t want to get into a “He-said” “She-said” situation when it comes to these types of things.  Can you please put together a 20+ page internal policy report on how we can correct this issue in the future (and we might as well put together something on how it can be corrected in the past while we are at it).  If you could have that ready by noon for review that would be great.

Thanks.

Zachary Linquist
Director of Interactive Media

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Hey Becki:

I hope things are going well with your appliances. I was just sitting here pondering an important question: Twix: Cookie or Candy? I thought that, with your background in cake design, you might have some insight on this.

Would you mind doing some primary and secondary research on the subject? It’d be great if you could post a formal survey on your Facebook page and ask all your Twitter followers.

Please compile your findings in a detailed report, along with at least 22 related web articles and a summary of your final conclusions, by EOD today.

Thanks,

Jack                                                                                                                                                                           Associate Creative Director

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Hi Becki,

I need some consultation about an area of your expertise. American Idol, while obviously the most annoying and mentally insubstantial show ever to have disgraced the screen, is somehow the most successful show in history.

Is the success of American Idol due to it being a meritable reality program or a string of self-obsessed publicity stunts and scandals?

Topics of discussion:

  • Paula Abdul and young boys
  • Paula Abdul on drugs
  • “Coke” cups: promotion or insinuation?
  • Gay guys finish second
  • Ryan Seacrest

Please advise.

Thanks

Brandi Hensler
Copywriter

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Conclusion: Did Becki deliver on these requests? No. Was the combined 15 minutes spent on this a waste of company time? Maybe. But the award-winning campaign that was concepted later the same day says otherwise…

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