OCT
09
2009
Blast through white noise with creative environmental
- Posted By:
- Renee Arwood
- Date:
- October 9th, 2009 /// Inspiration
Billboards. Commercials. Magazine ads. Posters. Junk mail. Pop-ups. Product placement. On a given day, most Americans are exposed to about 3,000 different commercial messages. We all know that the days of three TV channels and undivided attention are long gone. If you don’t say something worth hearing, no one will listen. It’s not about forcing attention – it’s about earning it.
We’re always working toward new ways to break through the clutter, create intrigue, and get people to stop and think. With a little creative thinking, you can command attention without being obnoxious. One of our favorite strategies is to create unexpected entertainment through non-traditional messaging. Here are a few of our favorite non-traditional tactics.
SEP
24
2009
Keathley Advertising Voted Among Top 99 Places to Work in NEO
- Posted By:
- Jackie Bebenroth
- Date:
- September 24th, 2009 /// Keathley Culture
I think I can speak for the Keathley crew when I say that we all love our jobs. Sure, there are those days when the snooze button is a bit overused but, for the most part, weekday mornings are a breeze when you’re walking in the office to amusing, gifted people…and in-office espresso. The NorthCoast 99 award simply proved what we’ve all known for a while – Keathley Advertising is one of the 99 best places to work in Northeast Ohio.
This award was bestowed on those companies that demonstrated merit through a grueling application process that involved dozens of questions on culture, innovation, success and training. We stood out in the area of employee growth; Inside Business magazine wrote an article on our own Brandi Hensler, who has carved out the opportunity to shine as our social media maven in her first few years as a copywriter.
Tie that in with agency-paid training, team building retreats, flex hours, and the option to bring your dog to work (oh, have we mentioned the rooftop patio?), and you’ve got a workplace culture that inspires extraordinary ideas every day.
NorthCoast 99 awards ceremony
Keathley’s illustrious award
SEP
10
2009
Social Media: Creative Content Keeps Them Coming Back
- Posted By:
- Tom Keathley
- Date:
- September 10th, 2009 /// Marketing Trends
For years, we’ve been talking to clients about building websites that encourage people to come back time and again. Now, the conversation has evolved to discuss how to accomplish this goal via social media sites like Facebook and Twitter.
How do you build a following and keep people tuned-in for the long haul?
For one local company, we developed a citywide scavenger hunt for a new product launch. Scavenger hunt clues have been released exclusively via Facebook and Twitter. By merging guerilla tactics into the social media landscape, we’ve given followers exclusive access to fun. And, everyone wants to feel like they’re “in the know” about something that the general public is not.
This social media campaign began by creating brand-appropriate pages and a content development strategy to keep things fresh. We can’t share all of our secrets, but we also helped this company land hundreds of followers in under a week.
Awesome creative ideas drive the word-of-mouth that will keep more people coming to these pages. Continually posting relevant, intriguing content will keep them coming back for more.
AUG
25
2009
Medical Marketing: Tackling the Embarrassing Issues Head On
- Posted By:
- Brandi Hensler
- Date:
- August 25th, 2009 /// Industry Insight
Whether it’s using humor to raise testicular cancer awareness or invading your personal space to talk about schizophrenia, it seems that tackling the topic head-on is one of the most successful approaches. Bluntly starting a conversation about uncomfortable subjects often has the effect of making them less ominous. At Keathley, we applied this same thinking about a taboo topic with The Accidental Sisterhood. Learn more by downloading the Case Study.
Hands-on testicular cancer awareness.
If you see this dude in the mirror, seek help.