ROOFTOP banter

Unusual trends are creating quite the Internet buzz. Facebook pages, blogs and even news teams are reporting and celebritizing fads such as planking, owling, the lesser known lamping, koalaing, the list goes on. For those of you unfamiliar with the acts, here’s a glimpse:

Planking:

 

 

 

 

 

Owling:

 

 

 

 

 

 

We can’t help but wonder, what’s next? Branching, crabbing, bananaing? Here at Keathley, we want to put Akron, OH on the map with its own personal trend. Introducing: Blimping.

Bringing the heart of Akron to life, this act requires some acquired skills. First, take a deep breath and puff out your cheeks as large as possible. A second breath may be required.

 

 

 

 

 

 

 

 

Now, mindlessly pretend to float around in public places allowing the occasional soft collision into innocent bystanders. Then float away.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Help us blow out the Blimping phenomenon! Visit our Facebook page and post your own Blimping pics – or show us your own new trend.

 

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“So what I want to do is make a film about product placement, marketing and advertising where the entire film is funded by product placement, marketing and advertising.”

From Morgan Spurlock, the director of Super Size Me, comes a documentary that plans to reveal all the dirty details of the true world of advertising. I would guess that many in our industry are responding with a deep sigh or an “uh oh.” People are going to see who we really are. What we really do to make them want what we have. All with complete transparency.

This girl? Not worried. Excited, actually.

Advertisers today aren’t necessarily the same malicious manipulators that I grew up hearing ranked right next to lawyers on the Scale of Evilness. Today, if you’re smart, you know better.

The gap between social media and PR is closing everyday. Information sharing is increasing exponentially. Consumers trust word-of-mouth 60% more than traditional advertising. With all this, brands are being forced to be more transparent and honest… or else (cue the Nestle palm oil push back).

There’s no hiding who you really are anymore, and I don’t have a problem with that. It’s only pushing us all to do what the best of the industry have done all along – find the truth about your product and communicate it to those who will take interest. Work harder. Be more creative. This documentary may be perfect inspiration to take it even further.

In any case, the film and related aftermath promise to be wildly entertaining. So stock up on name-brand munchies and update your Fandango app. This is an extravaganza we won’t want to miss.

 

 

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Compared to 2010, 2011 looks promising with a projected 13.5% increase in job opportunities for graduates with a bachelor’s degree, according to the National Association of Colleges and Employees.

In other words, the job market is a smidge better, but it still sucks.

If there weren’t countless unemployed graduates looking for jobs, this news might provide some comfort to students staring down graduation.

The question is: How do you get noticed in a sea of Pulitzer Prize-worthy resumes? Answer: Experience.

The better question: How do you get experience when no one’s hiring?

The career counselors at any college will say that a smart student should be pounding the pavement for months. What the counselor doesn’t say: Hope like hell that your previous POS job will be there when the internship fairytale ends, so you can resume work-to-live status.

As for me, I’m one of the lucky ones. Hired on as an intern at Keathley Advertising in fall 2010, I’ve gained more experience in four months than I thought humanly possible. I’ve even been given the opportunity to continue my internship until graduation. I can’t help but feel fortunate as I watch my friends struggle with finding an internship or even a simple POS part-time job.

Here’s some good news: Keathley is helping UA and KSU design students get a leg-up in landing a job by offering four chances to win a weeklong portfolio workshop. There’s even an opportunity to land a summer internship. And all it takes is one awesome Facebook post. Check out the details on Facebook!

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