Will The Greatest Movie Ever Sold Sell Us Out?
- Posted By:
- Brandi Hensler
- Date:
- March 31st, 2011 /// Industry Insight, Inspiration, Marketing Trends, Uncategorized
“So what I want to do is make a film about product placement, marketing and advertising where the entire film is funded by product placement, marketing and advertising.”
From Morgan Spurlock, the director of Super Size Me, comes a documentary that plans to reveal all the dirty details of the true world of advertising. I would guess that many in our industry are responding with a deep sigh or an “uh oh.” People are going to see who we really are. What we really do to make them want what we have. All with complete transparency.
This girl? Not worried. Excited, actually.
Advertisers today aren’t necessarily the same malicious manipulators that I grew up hearing ranked right next to lawyers on the Scale of Evilness. Today, if you’re smart, you know better.
The gap between social media and PR is closing everyday. Information sharing is increasing exponentially. Consumers trust word-of-mouth 60% more than traditional advertising. With all this, brands are being forced to be more transparent and honest… or else (cue the Nestle palm oil push back).
There’s no hiding who you really are anymore, and I don’t have a problem with that. It’s only pushing us all to do what the best of the industry have done all along – find the truth about your product and communicate it to those who will take interest. Work harder. Be more creative. This documentary may be perfect inspiration to take it even further.
In any case, the film and related aftermath promise to be wildly entertaining. So stock up on name-brand munchies and update your Fandango app. This is an extravaganza we won’t want to miss.
