ROOFTOP banter

Apple’s iPad Revolutionizes Agency Lexicon

Posted By: 

Julie Jones

Date: 

January 28th, 2010 /// Keathley Take Fives

The iPad is here. Pretty cool.

http://www.apple.com/ipad/

Zachary L.
Director of Interactive Media
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All over Twitter it is getting #Fail…

Jennifer Grabiec
Media Director
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Maybe this is why:

http://www.theonion.com/content/news_briefs/frantic_steve_jobs_stays_up

Jackie Bebenroth
Associate Creative Director
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I’ve been hearing: fail. It’s cool, but it doesn’t do anything novel. Of course, I don’t know for myself, this is what I’ve been hearing. It does operate as a book reader (like Kindle). I was just saying the other day I wouldn’t buy a Kindle cuz its a uni-tasker. This iPad isn’t. Seems like something cool that Apple will probably evolve quickly to be more exciting.

P.S. It does kind of look like one of the giant calculators or remote controls for old people with bad sight. Like a giant iPhone.

Julie Jones
Copywriter
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People are always quick to judge a product that’s been rumored for as long as this one has been. They are making assumptions based on what they think it should do that it doesn’t, but are missing out on the bigger picture of what it CAN do that other products out there cannot. This shouldn’t be looked in terms of it being a consumer product that is perfect for every market, at least not at first.  I see huge potential when it comes to schools and education. The deals that Apple has already struck with publishers like McGraw-Hill make me think this will revolutionize the textbook market. That’s a huge multi-billion dollar industry that is now in reach for Apple. Give it a few years, I think you’ll see a lot of students carrying these around instead of a backpack full of books. Even if that’s as far as this product goes, Apple is positioned to make a LOT of money off of this product. It’s all about the $ made off the downloads. Cha-Ching.

Zachary L.
Director of Interactive Media
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It’s so perfect for my fam cause: Susan needs a computer just like it for home and class, my son is now totally addicted to my iPhone and macbookPro so this would keep him busy for hours on long trips, + this thing is a perfect sized movie player.

btw people are still saying “fail”? : )

Doug Herberich
Art Director
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Zach – Are you getting paid for this endorsement?
Doug – Yes, “fail” is still a word commonly used. Failblog.org?

Julie Jones
Copywriter
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Kind of.  I have stock in Apple

Zachary L.
Director of Interactive Media
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My vote is for “fail/epic fail,” “jumped the shark,” and “that’s what she said” to stay pre-2010… and geez I’m starting to hear late-80′s “burn” a bunch as well… don’t ruin the memories.

Doug Herberich
Art Director
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Doug – It kind of seems like you fail cuz you jumped the shark when you started hatin’ on that’s what she said. Burn.

Julie Jones
Copywriter
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Whammy. Zing. Oh no you didn’t. Balls to the walls. Right on. Boo-ya. Oh Snap.

Zachary L.
Director of Interactive Media
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Whatever, who let the dogs out, talk to the hand,  it’s all good, don’t go there, it is what it is, word, (blank).com,  your mother

Doug Herberich
Art Director
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Jules – Don’t be such a playa’ hata’.  Doug’s bad to the bone.

Zachary L.
Director of Interactive Media
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Zach – u my dog

Doug Herberich
Art Director
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Genius blog entry

Doug Herberich
Art Director
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Logging it all right now.

Julie Jones
Copywriter
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