Confetti: Party Decor Transforms Into Mystical Marketing Messages
- Posted By:
- Tom Keathley
- Date:
- November 10th, 2009 /// Marketing Trends
We all know that breaking through clutter is a classic challenge for marketers, particularly with the ever-increasing bombardment of messages hurled at consumers. We believe the key is to offer up unexpected fun to entice engagement.
One of our favorite tactics is a marketing wonder that’s smaller than a business card. Confetti is the word we’ve coined as its name. On the surface, Confetti is a pretty little card with interesting visuals and a website URL. Like traditional confetti, it looks great when it’s spread around an environment as party décor. Unlike its festive counterpart, you can use Confetti to make people believe fate is calling.
Picture this: You sit down at your favorite restaurant and find a pocket-sized message on the table. Suddenly, you have the feeling that it was put there just for you. Almost like fate is talking to you. You put it in your pocket or purse, only to rediscover it later. Yet again, your interest is piqued, and you feel compelled to hop online to unravel the mystery.
That’s the beauty of Confetti. You can spread it around town in small doses or drop it from a helicopter (okay, don’t litter!) – restaurants, the library, and the gym – anywhere that’s appropriate. And it’s a little intriguing treasure that’s impossible to resist.
Proof positive of the power of Confetti.