AUG
25
2009
Medical Marketing: Tackling the Embarrassing Issues Head On
- Posted By:
- Brandi Hensler
- Date:
- August 25th, 2009 /// Industry Insight
Whether it’s using humor to raise testicular cancer awareness or invading your personal space to talk about schizophrenia, it seems that tackling the topic head-on is one of the most successful approaches. Bluntly starting a conversation about uncomfortable subjects often has the effect of making them less ominous. At Keathley, we applied this same thinking about a taboo topic with The Accidental Sisterhood. Learn more by downloading the Case Study.
Hands-on testicular cancer awareness.
If you see this dude in the mirror, seek help.